Priyanka Jayashankar

Adjunct Assistant Professor of Management
Priyanka Jayashankar







Curriculum Vitae

Academic History

  • DBA (Doctor of Business Administration), Business Administration, Maastricht School of Management, The Netherlands, 2012

  • M. Phil., Maastricht School of Management, The Netherlands

  • MBA, Maastricht School of Management, The Netherlands

  • PG Diploma in Print Journalism, Journalism, Asian College of Journalism, India

  • BA, Economics, Madras University, India


  • Subsistence markets
  • Exchange systems
  • Sustainability
  • Social entrepreneurship

Selected Publications

  • Dr Priyanka Jayashankar, Dr Sree Nilakanta, Dr Westley Johnston, Pushpinder Gill and Reed Burres (2018) "IoT adoption in agriculture: the role of trust, perceived value and risk", Journal of Business & Industrial Marketing
  • Priyanka Jayashankar Arvind Ashta & Mark Rasmussen (2015) "Slow money in an era of fiduciary capitalism", Ecological Economics, 116 (1):322-329. Link to Paper
  • Priyanka Jayashankar, Arvind Ashta & Mark Rasmussen (2018) "What are the lessons from nature for doing well and doing good in different environments? A hybrid perspective of microfinance and slow money"", Strategic Change
  • Priyanka Jayashankar, Howard Van Auken and Arvind Ashta (2018) "What motivates ecopreneurs in the US to create value?", Strategic Change

Work in process

  • Priyanka Jayashankar and Sekar Raju "Understanding how the poor perceive food availability: The role of social ties, food knowledge and demographics", Link to Paper
  • Priyanka Jayashankar & Samantha Cross "An inquiry into how institutional actors shape food-sharing-based exchange systems: an Indo-US perspective ", Link to Paper
  • Priyanka Jayashankar, Sekar Raju and Kim Greder " The role of collaborative consumption in enhancing sustainable consumption - an analysis of community garden-based social networks ", Link to Paper
  • Priyanka Jayashankar, Westley Johsnston, Sree Nilakanta and Redd Burres "The diffusion of big data technology as an innovation in B2B agricultural markets", Link to Paper
Area of Expertise: 
Subsistence Markets
Exchange Systems
2350 Gerdin Business Building